EA reported Q4 earnings today, and they weren’t bad. Guidance for next fiscal year was decent too, with revenue projections lower than analyst expectations but EPS projected to grow over 30% based on the mid-point of guidance. On the surface EA now looks pretty cheap, trading at roughly 16x ttm earnings with over 30% EPS growth projected next year for a PEG ratio of around .5. If you back out EA’s cash the valuation is even better. With EA’s leading brands, transition to digital, etc, there appears a pretty good story to be told. However a couple things dampen my enthusiasm.
One, I think EA’s guidance for packaged goods to be down only 7% is too optimistic. Looking at fiscal ’13 vs fiscal ’12 quarter by quarter:
Q1: The Secret World vs. Alice Madness Returns, Portal 2, Shadows of the Damned, Darkspore. Q1 should be down year over year, just because of Portal 2.
Q2: FIFA 13, NCAA 13, Madden 13, NHL 13 vs. FIFA 12, NCAA 12, Madden 12, NHL 12, Harry Potter and the Deathly Hollows Part 2. Since I expect the annual sports franchises to be flat to down year over year, I expect Q2 will be down year over year.
Q3: NBA Live 13, Need for Speed, Medal of Honor Warfighter, plus one more title (SWTOR expansion? Overstrike?) vs. Need for Speed The Run, Battlefield 3, Star Wars the Old Republic, Sims 3 Pets, Hasbro Family Game Night 4. I expect MoH to be down big from Battlefield 3, Need for Speed to be flat to down, and do not expect NBA Live to gain much traction in its first year back so I think Q3 will be down quite a bit year over year.
Q4: Crysis 3, Sim City, plus five more titles vs. Mass Effect 3, Kindoms of Amalur Reckoning, Syndicate, SSX, Grand Slam Tennis 2, FIFA Streets, Tiger Woods 13. I can’t really say without knowing what the other 5 titles are but at this point it wont much matter if the previous three quarters were all down year over year.
So I think digital will have to make up for more than just a 7% decline in packaged goods sales. That brings me to the other thing which dampens my enthusiasm. And that is that a lot of EA’s digital revenue is what I consider ‘low quality’ instead of ‘high quality’. What do I mean by that? I consider console DLC to be low quality digital revenue because it is tied to the popularity of the initial console release. When sales of those console releases slow down as I expect, then the associated DLC will decline also. I consider SWTOR revenue to be low quality digital revenue because I think the monthly subscription model for MMOs is on its way out, even for the biggest franchises. So both of those categories of digital revenue I think are at risk.
So what do I consider ‘high quality’ digital revenue? Mobile, social, free to play. EA is doing well in mobile, but needs more consistent execution. The Simpsons Tapped Out was released March 1st and immediately saw overwhelming demand causing connection and game save corruption issues. EA pulled the game from the app store to work on a fix and the game still has not returned to the app store over two months later. In social EA had one bona fide hit release last year in The Sims Social, but they have not followed that up with anything yet. 9-10 months is too long to go between hit releases if EA is to catch up to Zynga in social. Overall it just feels like EA is moving at too glacial a pace in mobile/social. Between Playfish, Popcap, and organically EA should be releasing more than one hit a year in those spaces.
So while EA appears pretty cheap, I am inclined to wait until seeing more solid execution in digital before considering going long again.